Management

OUR MANAGEMENT TEAM


ALAN TRUE

ALAN TRUE

Founder & CEO

  • Alan is the Founder and CEO of TrueLane Homes and is responsible for the firm’s overall strategy, finances, operations, and culture, with a focus on growing assets under management and scaling processes. Alan graduated from the University of Colorado. He worked on the Mercantile Exchange in Chicago and with Drexel Burnham Lambert in London, and decided that China was the area of the world that would offer the most opportunity during his lifetime.

    Alan traveled to Hong Kong and Taiwan distributing his resume along the way. After working in Chinese trading companies and developing new products, he established a quality control inspection company to help buyers ensure that they were getting the quality they expected before shipments left factories in Taiwan. Alan formed True Innovations to manufacture innovative and affordable home and office furniture. In the early 1990’s, True Innovations moved production to southern mainland China and established a leadership position designing, manufacturing and selling office and home seating to big box retailers in the United States, Canada and Mexico. Over a period of more than 10 years, True Innovations was the leader in merchandising those products. In 2011, True Innovations was acquired by Li & Fung, a publicly traded company in Hong Kong. As active philanthropists, Alan and his wife Twila founded True Children’s Home (“TCH”) in China in 2006. The charity’s mission is to save the lives of orphaned children, fund corrective surgery, provide post-surgical care, place children with foster families, and facilitate adoption. TCH merged with Love Without Boundaries in 2011. In addition, they founded the nonprofit True Sioux Hope Foundation, which is inspiring unprecedented, permanent, positive change for the Sioux Tribe in South Dakota by providing much-needed funding for education and infrastructure. True Sioux Hope Foundation is a fundraising vehicle to provide grants and funding to highly vetted organizations that are already in place and well equipped to deliver the life-saving resources needed for the Sioux nation to survive and thrive. Alan is fluent in Mandarin Chinese. He and Twila live in Newport Beach with their four children.

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